Yell.com, the local business directory, is running a cool new competition to offer the biggest hipsters out there a chance to win big prizes by rummaging through vintage record shops.
Across the nation they are rewarding people for finding a somewhat obscure track in independent music stores – Pulse & Thunder by Day V. Readers can use the Yell.com App or go on the website to find the stores, and if they manage to find this track and snap a picture of them holding the vinyl, they can upload the photo to the Yell.com Facebook page for a chance to win some awesome gifts. The grand prize is a whopping £10k worth of prizes, but there are also smaller prizes, including a 55" Sony 3D TV, surround sound systems, mixing decks, and more.
I'll be honest, I was never that into my 90s dance so I'm not familiar with the song, but the campaign idea is very interesting. It feels like the Shoreditch version of Willy Wonka. I wonder who would play Charlie Bucket, is Jarvis Cocker too old?
What's your local independent music store, and will you be entering? If interested, head over to the Yell Facebook and get involved!