Introducing Suwappu

Introducing Suwappu

Dentsu London have produced an innovative new product in collaboration with Berg. They have produced a series of animal themed characters, with the first 4 being Badger, Tuna, Fox and Deer. The animals are all fitted with augmented reality triggers which opens up a multitude of possibilities, from changing facial expressions to morphing the surrounding

April 6, 2011

Dentsu London have produced an innovative new product in collaboration with Berg. They have produced a series of animal themed characters, with the first 4 being Badger, Tuna, Fox and Deer.

The animals are all fitted with augmented reality triggers which opens up a multitude of possibilities, from changing facial expressions to morphing the surrounding environment. They are also connected to social networks, allowing them to build a profile based off the user’s social interaction, and the bodies can be split in two, allowing you to create combinations of various animals.

Our project name for this has been Haitsu. Haitsu is the art of hybrid communications, a made-up idea that we find useful. It’s a little bit philosophical (the belief that combining advertising, content, media and product is the future of communications), and a little bit practical (looking for interesting hybrid clashes, like analogue and digital). Project Haitsu is part of the Making Future Magic series of collaborations.

What do you think of the characters? Would you buy one? And do they live up to the innovative nature of Dentsu’s work? FB/T

About Felix Morgan

Between the hours of 9-6 I work as a Creative Technologist at Billington Cartmell, a creative ad agency. I’m obsessed with all things new, which led to me working in the innovation team at my company. I’m an absolute media junkie, and try and keep on top of all the latest music, films, TV shows and games, which prompted me to found Control The Riot.

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