This new high energy campaign from Nike is in celebration of their new sponsorship of NFL uniforms in the 2012 season. As you’d expect from the sports brand, watching it is bound to get you pumped. In order to highlight their new uniform made out of lightweight fibres Nike have focused on speed in this new campaign. Apparently strong is no longer strong. Fast is strong.
Fast is Better, Fast is Crazier, Fast is Blurrier. Fast is Faster.
They also recently announced their sponsorship of #1 draft pick, Andrew Luck. Starring as the new Quarterback for the Indianapolis Colts (after their terrible season with Peyton Manning), Luck is the latest in a string of talent across the globe to represent the Nike range.
You can read more about the campaign here.
What do you think of this ad? Does it motivate you to get faster, or is the “loosely structured motivating catchphrase” approach wearing thin for Nike? Let us know in the comments!