Nike and O2 are two of the biggest brands in the UK, despite operating in very different sectors, and this new announcement marks their first collaboration on a major project.
Yesterday Paula Radcliffe announced O2 Priority Sports on behalf of the two brands, which is a new mobile App providing exclusive products, services and experiences to O2′s customers with Nike acting as the driving force.
Aiming to inspire people into being more active and bringing them closer to their sporting passions, the App will offer exclusive digital and physical experiences (such as Nike events, run clubs, training programs, etc), as well as exclusive access to new Nike product releases.
“Technology plays a huge part in enabling my training, and helps drive me forward. It can inspire and motivate, and the phone is increasingly at the centre of my life as I train and stay in touch.” - Paula Radcliffe
The App will be launching in August, and you can register your interest now by texting “sports” to 2020, as well as keeping up to date on all of the latest developments at #o2prioritysports on Twitter.