Nokia recently kicked off a new campaign to promote their shiny new smartphone. The campaign takes a fresh new look at how people define success these days and what it means to them on a daily basis, whats really weird and somewhat refreshing is how little branding Nokia have used and instead decided to focus on the people.
The first story is centered around a product designer from Hong Kong, he talks about the difficulties and how he managed to define his success with his firm HK Honey. With the limited amount of green areas in the “city that never sleeps” you can imagine it can be pretty hard to be a beekeeper but he persevered and created a product that helps loads of people.
Matt is an enigma. He’s a good guy and a bad guy, a wrestler and a thinker. He wants to win but likes to lose. Step into the ring and you might come away with a few bruises but you’ll definitely come away a big fan.
Nokia are currently looking for more success stories, if you feel you have one to share then head over to their youtube page and submit away. If your video gets select you could win €10,000.
What do you think of this new campaign? Have you got a success story you would like to submit? FB/T