The sequel to the Tipp-ex YouTube takeover has finally arrived. The first, created by the French Agency Buzzman back in 2010, clocked up over 19 million views and encouraged viewers to choose what the huntsman did instead of shooting the bear. (Which, in short, allowed the majority of us, me included, to indulge in our ridiculously immature sides, resulting in hilarious consequences)
This time round, the Huntsman and the Bear are having a 2012 party when something terrible happens, allowing you to take them to different time periods to escape. With 46 different scenes available, there’s plenty of fun to be had.
Admittedly, this is not the most original mechanic, with both campaigns being reminiscent of Burger King’s ‘Subservient Chicken’ way back when – the very first of these types of videos – but still a great execution none the less.
Here’s the teaser that sets up the interactive video:
View the full campaign here.
Either way, I find these campaigns from Tipp-ex a great way to engage with the consumers of a brand whose product is almost redundant in today’s society.
As to whether people will now go out and buy their product is another matter. What do you think? Is it more about getting there first, or doing it best?