I’m the first person to denounce any kind of affection towards kids, but when you put young kids in hood frames then how can you not let a cheeky platonic smile creep across your face?
Very French Gangsters have released their new campaign highlighting their glasses for kids aged 3-11 in an incredibly jovial manner.
I’m unsure how they managed to get the kids in such convincing poses, and perhaps the connotations behind the images aren’t the most idyllic for those of you wanting a future doctor to be part of your offspring, ignoring this the images are definitely worth a look.
You can view the full lookbook here:
What are your thoughts on the images, a clever way to direct attention to their collection or a vacuous attempt at humour?