Riot Roundtable : Runaway Video

Riot Roundtable : Runaway Video

By this time, if you’re reading this blog you will invariably have heard about Kanye West’s latest project, the Runaway music video. Inspired by Pink Floyd’s The Wall, Michael Jackson’s Thriller, and Prince’s Purple rain, Runaway is a concept video clocking in at 35 minutes long, telling an elaborate story through the use of imaginative

October 26, 2010

By this time, if you’re reading this blog you will invariably have heard about Kanye West’s latest project, the Runaway music video. Inspired by Pink Floyd’s The Wall, Michael Jackson’s Thriller, and Prince’s Purple rain, Runaway is a concept video clocking in at 35 minutes long, telling an elaborate story through the use of imaginative cinematography and music.

There’s a lot to take in, and it is bound to cause some difference in opinion due to the inherent ambiguity, so we’ve decided to give you 4 different opinions collated into one article. Each of our writers is going to give a brief synopsis of their thoughts on the video, and once you’ve read it, you can check out the video and make your mind up for yourself.

felix

Kanye has always been ambitious, and despite the controversy he has managed to garner over the years, he has always pushed boundaries. Runaway is his most ambitious project so far, and the first one that he can claim in his transition from musician to artist.

Clocking in at 25 minutes long, Runaway is no small investment for the viewer, both in terms of time and concept. The film meanders through various metaphors, and at times feels very disjointed, but the lack of cohesion is a large part of the beauty, and you can fully appreciate how honest Kanye is finally being. The plot follows Kanye’s life in a series of metaphors, using key climactic moments to represent the major changes in his life, from his mother’s death to his death threats online.

Plot aside, the true beauty of the movie lies in it’s cinematography, having some truly exceptional shots and phenomenal use of colour and sound. The clothes used throughout are brilliant, and every scene goes to incredible lengths to achieve perfection. The movie is put together fantastically, and showcases the wealth of talent Kanye possesses.

There are many homages to various people (with Kubrick being the most notable in my eyes) but it all adds up to a very unique and inspiring creation which will inevitably help Kanye secure his page in the history books.

jb

Irrespective of the obvious beauty of Selita Ebanks this film is progressive in every sense, I was dubious about the potential of Yeezy as a director as his music (prior to My Beautiful Dark Twisted Fantasy) has been hit and miss. But man, did he kill this. I feel throughout as if Kanye has an overriding sense of dismay, as such an eccentric character himself I feel he has that raw essence that the vast majority of people lack in the modern climate – he obviously feels hatred for the xenophobic conventions that the modern day masses are subconsciously adhering to – and I couldn’t possibly agree more. Perhaps I feel a sense of affinity with this film more than many others whom haven’t experienced the messages that Kanye is trying to portray in the film – although it isn’t subtle I feel this essentially is incredible. Every image is vivid, the morals we as humans should be incorporating into our lives naturally are being neglected as a result of the ever increasing stride for personal greed and instrumental success.

peter

Kanye West has always tried to push boundaries and go against the norm with both his music and his way of life, and Runaway is certainly no different. The 35 minute video showcases his incredible talent as an artist and puts him one step closer to achieving his ambitious goal of becoming the worlds greatest artist.

The video itself has a child like innocence to it with West choosing quite controversial scenes from the marching band with crimson coloured klansman-esque robes and the all-black dinner party being served by white servants but as Yeezy explained they were chosen purely for style.

The video is amazing, i just hope that one day he will give Flashing Lights the same treatment and make a short-film for it.

adam

When reading this please understand i’m writing from a perspective of not having a clue of Kanye’s past, and how hes incorporated these experiences as metaphors through out the video.

I’ll be the first to admit that i’m not a huge fan of rap, however one of the few artist’s I’ve enjoyed has been Kanye, so I was keen to sample his latest work. Well this video really didn’t dissapoint, as a story it was extremely intrigueing, if not a little confusing at times. At the very least it has made me want to brush up on my Kanye history. The use of cinematography throughout is trully exhilarting – the colours used especially to great affect. As always Kanye’s music is great, he is one of those rare artist’s that can bridge genre’s and appeal to music lovers who wouldnt usually enjoy rap. As a soundtrack his music works surprisingly well, Kanye makes sure any dull moments are short lived – I really can’t wait untill the new album is released.

So in summary the film has proved to be a great tool in highlighting Kanye’s skill as not only a musician, but as an artist, as well as serving as a great promotional tool/hype builder to the forth coming album – even to someone who really doesnt have a clue, like myself ha.

A job well done Mr West.

So that’s our view on it. We haven’t gone into too much detail on a topic which I could talk about for hours on end, but I hope it gives you a good overview of what to expect.

Let us know what you think in the comments or on Facebook!

About Felix Morgan

Between the hours of 9-6 I work as a Creative Technologist at Billington Cartmell, a creative ad agency. I’m obsessed with all things new, which led to me working in the innovation team at my company. I’m an absolute media junkie, and try and keep on top of all the latest music, films, TV shows and games, which prompted me to found Control The Riot.

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