Just like every other sports brand, Nike and adidas have both invested an insane amount of money on activity around the Olympics. It’s really interesting to look at their varying approaches though and see what is actually connecting with consumers and who is making the best use of their budget. adidas Adidas have invested an
Nike and O2 are two of the biggest brands in the UK, despite operating in very different sectors, and this new announcement marks their first collaboration on a major project. Yesterday Paula Radcliffe announced O2 Priority Sports on behalf of the two brands, which is a new mobile App providing exclusive products, services and experiences
Not many brands epitomise summer as well as Havaianas, and this new campaign definitely shows why. The shoe manufacturer most known for it’s range of espadrilles have just finished their European Summer Tour promoting their new range of Epsadrille Origins. Having gone to a wide range of cities, from London and Paris through to Madrid
Whilst the title may make this article sound incredibly boring, vending machines have become an incredibly interesting form of marketing in recent years with the onset of technology. Recently those crazy people behind big brand marketing have realized that social media and viral marketing need not be confined to the internet and can in-fact be
This new high energy campaign from Nike is in celebration of their new sponsorship of NFL uniforms in the 2012 season. As you’d expect from the sports brand, watching it is bound to get you pumped. In order to highlight their new uniform made out of lightweight fibres Nike have focused on speed in this
I’m the first person to denounce any kind of affection towards kids, but when you put young kids in hood frames then how can you not let a cheeky platonic smile creep across your face? Very French Gangsters have released their new campaign highlighting their glasses for kids aged 3-11 in an incredibly jovial manner.
The new iPhone 4S ad has been released, and it includes one of Hollywood’s hottest properties at the moment – Zooey Deschanel. Showing off the new Siri features, Zooey puts the phone to the test and spends a rainy day in ordering her virtual friend to do quirky tasks fitting of her alternative profile. I
To launch the new adizero sonic, adidas have created this moody new video featuring (up and coming first round draft pick) NFL quarterback Robert Griffin III. RG3 has had a lot of pressure piled on him as he has competed with Andrew Luck for 1st draft pick over recent months, and this advert addresses that
The sequel to the Tipp-ex YouTube takeover has finally arrived. The first, created by the French Agency Buzzman back in 2010, clocked up over 19 million views and encouraged viewers to choose what the huntsman did instead of shooting the bear. (Which, in short, allowed the majority of us, me included, to indulge in our
The Converse campaign “3 Artists 1 Song” is probably my favourite campaign from any brand at the moment. They’ve commissioned a series of songs where they bring together 3 artists with uniquely defining sounds from different genres, and create amazing mash ups. They had a huge success recently with their song “Do Ya Thing”, where
