The Robert Rodriguez and Nike project, The Black Mamba, has finally been released. Starring a variety of celebrities including Kobe Bryant, Kanye West, Danny Trejo, and Bruce Willis, the video was released a promotional stunt for Nike Basketball. The video follows Kobe as he battles against Kanye West to retain his shoes. Kanye stars as
We’ve been covering this series since it’s first announcement, and it’s done nothing but impress so far. Conceived by R+I Creative, Influencers is a series of documentaries analysing the most influential people in the world, and looking for trends and consistencies between them. Before you dive into the latest video, check out the full documentary
In Norway the Oslo fashion week is a big deal, and the Salvation Army wanted to show the world that second hand clothing is soon to be a major part of their fashion line. So in an exceptional ambient spot by Kitchen/Oslo for Fretex, a new venture by the Salvation Army, unsuspecting commuters emerge from
The iconic Stachus, Munich staged the recent launch of Microsoft’s new headlining offering, the Kinect. The event saw the use of a Kinect inspired interactive projection map display and crowds of people getting involved. Though only inspired by the Kinect technology, Project Natal has been astounding since it’s demo at E3. I hope I wasn’t
Saatchi & Saatchi’s latest T-Mobile ad features the musical styling of Merton, the piano improv guy of Chat Roulette fame, serenading travellers as they leave Gatwick Airport’s South Terminal. T-Mobile are the king of the castle when it comes to feel-good advertising, and Merton follows on from the storied Liverpool Street and more recent Heathrow flash mobs.
Batelco, an integrated communications provider from the Middle East have released this phenomenal creative video in partnership with Spy Films. An EPIC ad film about a journey through people’s ideas. Ideas you never thought possible. WILL NOW COME TO LIFE. Keep thinking. They’ve also released a “making of” video to go with it. All the
High end sunglasses brand Ray Ban have always been ahead of the game when it comes to viral marketing, in the past three years they have released nearly two dozen videos on their youtube channel Never Hide Films. Ray Ban’s take on viral videos is a bit bizarre as most of the videos dont directly
Pepsi has recently started a new advertising campaign which features direct contention with its’ biggest rival – Coke Zero. The advert plays to the famous track Anything You Can Do I Can Do Better and features two delivery men battling out to decide whom has the better display, I think it’s fair to say that
Adidas have launched a new collaboration with Chairman Ting at their Hong Kong store, combining custom art pieces, a digital graffiti wall, live music performances, and some very innovative design installations. I can’t find much information on the purpose of it, but hopefully the visuals will do the job. What do you think of the
Kemistry Gallery are currently celebrating the life of renowned designer Lou Dorfsman, who for more than four decades oversaw almost every aspect of the advertising and corporate identity for Columbia Broadcasting System (CBS). During these forty years he created some superb and memorable pieces, from his advertisement for black history to his piece about the
