Discover London: vida e caffe

Discover London: vida e caffe

In the first installment of our Discover London series we’re taking a look at a new coffee house, just opened up on Goodge Street – vida e caffe. The South African owned chain with Portuguese heritage has recently opened up it’s second store on our small island, and we were invited to go and check

March 13, 2011

In the first installment of our Discover London series we’re taking a look at a new coffee house, just opened up on Goodge Street – vida e caffe. The South African owned chain with Portuguese heritage has recently opened up it’s second store on our small island, and we were invited to go and check it out and discuss our thoughts.

The Portuguese drink more coffee per capita than any other nation on the planet, and it’s this passion that has fueled vida’s creation. Whilst I’m not a big coffee drinker myself, everyone I have spoken to comments on the superior quality compared to the high street convenience houses. A lot of thought goes into perfectly balancing the palette, as evidenced by the free bar of Lindt dark chocolate you receive with your coffee.

The food there is above and beyond what you’d expect from their competitors also, providing a wide range of treats which are bound to tick your boxes. Their signature product is the four cheese muffins, which went down immensely well with everyone who bought one in the short time we were there. The sandwiches are also expertly prepared, and there’s a good selection of sweet treats to whet your appetite.

One of the main differentiators between vida and alternatives is the warm atmosphere created by the staff. They have made a very conscious effort to create a nurturing environment for coffee aficianados and casual drinkers alike, with the staff all going out of their way to provide the best service possible.

Their branding lends itself to a fun environment, with a large part of their corporate identity revolving around make-shift moustaches. The stirrers have moustaches drawn on them, and people come in to the store purely to pose with them.

All in all, vida is one of the most interesting up and coming coffee chains in the UK, and already has a great culture established, offering a brilliant segway between boutique coffee houses and the accessible high street chains.

Win A Year Of Free Coffee At vida!

The kind folks at vida have been kind enough to give away a VIP membership to one luck CTR reader, and we’re looking to pick the person who will fit the vida culture best.

All you have to do to win is upload a picture of your moustache to our wall on the Control The Riot Facebook page. This could be real, photoshopped, or using a prop like in the photos above.

Whoever’s photo gets the most “likes” by April 27th will win a year’s supply of free coffee from vida. It couldn’t be simpler!

Unfortunately, we are going to reserve the right to award the prize to someone who has access to use it, as we don’t want to give it away to someone living outside of London!

About Felix Morgan

Between the hours of 9-6 I work as a Creative Technologist at Billington Cartmell, a creative ad agency. I’m obsessed with all things new, which led to me working in the innovation team at my company. I’m an absolute media junkie, and try and keep on top of all the latest music, films, TV shows and games, which prompted me to found Control The Riot.

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