From 30th May to 2nd June Tesco will be opening their doors to their very first ‘pop up shop’ in the heart of central London. The Tesco clothing line has never been available in central London before now. The ‘pop up shop’ will be open in the week of the Diamond Jubilee and you can see the F&F website come to life in a new way.
The shop will essentially act as a show room. You’ll be able to see, try on and shop selected pieces from the F&F exclusive online collections. You can then order the iteams you want via iPads installed within the store, or scane QR codes on clothing to shop via mobile. Standard delivery will be available, as well as a Click-and-Collect at the nearby Covent Garden Tesco Metro, allowing orders to be collected the next day.
What do you think of this latest high street pop up? Could Tesco be trying to break into a more mainstream fashion channel? Let is know what you think in the comments.