Breaking my recent hiatus of Imagination today will be another interview featuring a Midlands based clothing brand under the name of Treacle Clothing. The emphasis with this brand is definitely the design, as opposed to a signature logo or name like other brands (Fendi). I got in touch with Bob who effectively runs the label to pick his brain regarding Treacle, and the direction it’s heading in. You can follow Treacle on their facebook page, or over at their twitter to be informed regarding the abstract powerhouse.
Firstly, introduce to those of our audience whom don’t know, Treacle Clothing.
Treacle is a clothing brand based in the Midlands U.K. The brand brings together a collective of artists, photographers, musicians, drop outs, graffiti artists, geeks, film makers and most importantly friends. We are grassroots artists, people you see on the street every day, making something special out of the mundane and enabling the talent that is hidden in every town and city in the U.K. Treacle brings you not just clothing but art work, with the opportunity to own super limited editions from grassroots artists on all our garments – most as low as only one hundred in the world. Treacle clothing is moving all the time adding new artists to our group of friends. Treacle clothing is now working with International artists.
What is the idea behind the photo shoot featuring your artists?
Our first shoot was outdoors so we wanted something totally different very clean and fresh like the T shirts with the black on white shirts. The bags just seem to be a thing that has stuck from the first shoot and we give them away with the shirts at events.
What’s the reasoning behind the beast logo?
Our logo is a bears head with a chain around his neck. The local boroughs logo has a bear in it so we worked it in to ours because we stated as a group of friends all from the local area. Warwickshire also uses the bear and we feel it connects us with Warwickshire and our History.
Do you find it difficult to maintain the same artistic direction when there are 6 different designers involved?
We have all been friends for a long time and we have been around each other’s art for a long time. So whether we are painting a wall or DJing there are loads of styles being used. We want the range to look like a sketch book of all our work. We all have different style and the range reflects this. We are also finding that we are making new friends through our work and there are more styles being injected all the time.
You started off as a midlands based brand, how did you meet the other artists?
We are a 100% independent Midlands based, U.K. brand and very proud of that fact. I love that from our few little towns so much talent can be found and owe the whole brand to my friends, but we are making new friends all the time. Some of the guys involved have been doing it for years so we have good connections with loads of U.K grassroots artists and some from abroad but now with Twitter and Facebook it’s easy for people to find you and you to find them. We have made a number of friends through twitter, that’s how i met xguix from San Palo in Brazil who we have just released at T shirt with Treacle 010.
Which artists/brands inspire you?
The brand started out of my love for my friends’ art, so the main inspiration for the band is them.
What’s the reasoning behind the paperbags on the heads of the models/artists?
The reason for the paper bags is simple. Some of the artists that I work with don’t want to be seen. When I was talking to sol1r about doing a photo shoot he said “You’re not putting my face on the internet” So the first thing that came to mind was to put a paper bag on his head. It takes the focus off the artist and more on the art/shirt, and the artists can be whatever they want with the bag.
How do you feel the Midlands compare to London in terms of fashion?
I think talent will shine where ever you’re from.
You choose to only stock L/XL – is this for purely aesthetic purposes or due to the manufacturer?
The L/XL thing started because on the first few runs we could not afford to get anymore done. Our shirts from Treacle 006 have been going out in more sizes because we have been listening to our customers who have been asking for more size options.
Thanks to everyone that has been involved so far in the project YOU have made Treacle and thanks for the interview!
Get in contact either through the comments below or on our facebook page, do you reciprocate my admiration for this independent brand? Let us know!