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The genius behind Acronym, Errolson Hugh, has put together this new promotional video for the upcoming Spring / Summer 2011 range. The video is very stylised, and seems more like the teaser trailer for a Frank Miller movie than a fashion line. There is a lot of asian influence into the cinematography, and the visual
March 9, 2011

The genius behind Acronym, Errolson Hugh, has put together this new promotional video for the upcoming Spring / Summer 2011 range.

The video is very stylised, and seems more like the teaser trailer for a Frank Miller movie than a fashion line. There is a lot of asian influence into the cinematography, and the visual style incorporates video game elements.

Are you an Acronym fan? Do you think this video encapsulates the vision behind the brand? Let us know what you think in the comments or on Facebook.

About Felix Morgan

Between the hours of 9-6 I work as a Creative Technologist at Billington Cartmell, a creative ad agency. I’m obsessed with all things new, which led to me working in the innovation team at my company. I’m an absolute media junkie, and try and keep on top of all the latest music, films, TV shows and games, which prompted me to found Control The Riot.

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