VERSUS: The Weigh-In

VERSUS: The Weigh-In

Last week we were invited over to Nike Town to kick off this new feature we’ve been planning for the past few weeks. In collaboration with Nike and our friends over at Yin & Yang we will be running a series of articles in the build up to the British 10k in July where we

May 29, 2012

Last week we were invited over to Nike Town to kick off this new feature we’ve been planning for the past few weeks. In collaboration with Nike and our friends over at Yin & Yang we will be running a series of articles in the build up to the British 10k in July where we will go head to head to see which blog comes out on top in the race.

None of our writers have a history of running, so we’re all a little apprehensive about the race, but since Control The Riot strives to push people into self improvement it seemed like a good opportunity to build on something we were previously lacking.

Thanks to our good friends at Nike we will all be using top of the range Nike+ equipment to track our training and the race day itself, giving full reports on the distance, time, routes and calories spent running, and comparing them to determine the winner of the two sites.

Y&Y will be represented by Niran, Derek, Candice, Tahirah and Sami. From CTR we will have Pete, Natalie, Rozie, Rich and myself running. Despite a complete lack of running history (apart from Rozie), we are all incredibly competitive and are expecting a good fight against the Y&Y crew!

We all met up at Nike Town the other day to pick our equipment for the race. This consisted primarily of measuring our gait in their Running Lab and working out our running style to determine the appropriate shoes for each person. We had a mixture of different styles in our team, from Pete’s “normal” feet to Rich’s size 14 inconsistently overpronating freaks. Nat and I sat somewhere in between, as we both overpronated and were given shoes that offered ample support to account for it.

The measurement consisted of a short 20 second run in one of their Running Labs where they had an athlete monitor our running style using a camera at foot height. Once he has determined whether you overpronate, underpronate, or have neutral pronation, he either gives you the shoe you just ran in (if you’re lucky like Pete) or tries another one that is better suited. This process is repeated a few times until they pick the perfect shoe to match your running style, in order to reduce the chance of injury and give the required level of support.

Once we had picked our shoes, Jay from Nike ran us through Nike+. We will all be using the mobile App in conjunction with the trainers in order to offer incredibly accurate measurement of our running. Unfortunately the API won’t be ready in time for the race as they are currently revamping the website, so we will be relying on screenshots and honesty to determine the winner!

The British 10k London Run 2012

When: Sunday 8th July
Where: London
Find Out More

We will be following up with a series of articles in the coming few weeks to give more detail about the race itself and our progression towards it. Keep an eye on the website and Yin & Yang for more information, and if you have any tips or suggestions for us please let us know in the comments!

About Felix Morgan

Between the hours of 9-6 I work as a Creative Technologist at Billington Cartmell, a creative ad agency. I’m obsessed with all things new, which led to me working in the innovation team at my company. I’m an absolute media junkie, and try and keep on top of all the latest music, films, TV shows and games, which prompted me to found Control The Riot.

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