Last week James and I headed over to HMV London to visit one of Sennheiser’s latest events, where they unveiled their new track for the Masters Of Sound campaign. As a manufacturer of all things audio related Sennheiser have been heavily invested in embracing some of the best and brightest new artists in the UK, partnering with Labrinth to lead their latest campaign.
This event marked the culmination of the past few months of activity for the brand where they have crowd sourced a collaboration track between Labrinth and a member of the public. People were invited to send in a snippet of music (a vocal track, a melody, a bass line, whatever) which Labrinth was able to use to create a never heard before track. HMV hosted the premiere of the track where the winner of the competition, Claire-Louise Rossi, debuted her track alongside Labrinth with Dynamo warming up the crowd.
The venue was packed out with fans clamouring to see the latest Labrinth track, and Dynamo took to the stage to keep them entertained. The world famous street magician performed some of his most impressive tricks, including his trademark shuffling technique, some Michael Jackson style body control, and a few card tricks.
After a fleeting visit from Dynamo, Labrinth took the stage and premiered his new track with Claire-Louise Rossi. An interesting dubstep mix which was somewhat uncharacteristic for Labrinth, it offered an opportunity for him to show a new side to his production whilst highlighting a great new British talent.
To wrap up the event, Labrinth performed a few songs live for the crowd. He commanded the stage in an admirable fashion and finished with my personal highlight – an acoustic version of Earthquake with the crowd offering back up vocals for Tinie’s section.
As soon as he was finished he was rushed downstairs to speak to the press which offered us the chance for a quick exclusive interview.
So how have you found the event tonight?
It’s been great man. Been an absolute joy working with Sennheiser so far on this campaign as it’s given me a chance to experiment with some new sounds and help find some really exciting new talents in Claire-Louise and the other entries.
Is it important for you to support up and coming artists?
Yeah, we’ve got a lot of great talent here in London that goes unnoticed. For me, when I was trying to get into the industry I would have loved someone to do it for me, so why wouldn’t you do it given the opportunity?
You’ve had quite an extensive background in music, having grown up in a household being continually exposed to gospel. How much of an impact has that had on your music?
When I make a record I still think of my brothers and sisters and how we used to react to it when we were younger. I don’t think there’s a massive amount of gospel roots on the album that’s out now, but some of the stuff I’m working on at the moment is incredibly eclectic. I make a lot of different genres of music, and I think people are going to be exposed to a different side to me.
You could hear that today in your song with Claire-Louise.
Yeah, there was a lot of dubstep going on there! I’ve been working with quite a few dubstep producers recently, but I can do it just the same anyway haha. Wherever I lay my hat is my home, and if I’m doing dubstep I’ll do it, if I’m making rnb I’ll do it.
Who would be your ultimate collaboration?
I’m massively into Wildfire by SBTRKT at the moment, and I’ve done a remix of that on stage. I’d love to work with them, I think they’re very cool people!
And finally, what one item could you not live without?
My guitar, without a doubt!
Unfortunately he had to run off to the Men In Black 3 premiere straight after our interview so we had to keep it short and sweet. However, I hope that gives everyone a little insight into the man of the moment, Labrinth. Sennheiser are doing some great work at the moment with him and other artists, and I thoroughly recommended keeping an eye on their Masters Of Sound campaign in the coming months.
What do you think of the new track? Have Sennheiser found a hot new talent in Claire-Louise Rossi? Let us know in the comments!