Converse Connectivity Video

Converse Connectivity Video

Last week we posted the MP3 of the new Converse sponsored collaboration track, Desire, starring Bill Ryder-Jones, Paloma Faith and Graham Coxon. Today we’ve been given the video for the song exclusively, and it’s truly something to behold. Shot in a Sin City-esque style, the video follows Paloma driving in a car through the otherworldiness

April 12, 2011

Last week we posted the MP3 of the new Converse sponsored collaboration track, Desire, starring Bill Ryder-Jones, Paloma Faith and Graham Coxon.

Today we’ve been given the video for the song exclusively, and it’s truly something to behold.

Shot in a Sin City-esque style, the video follows Paloma driving in a car through the otherworldiness of “Desire”. In true innovative style, it incorporates Facebook connect to allow you to place your photos inside the video, and become a part of the track.

Desire is at the core a story told through a combination of traditional film and animation techniques, advanced visual effects, and progressive code-generated content. We integrated Facebook content brought by the user into our film with advanced Actionscript 3 code effects, video layering in Flash, and a frame-by-frame tracking process. Director Anrick Bregman

Desire is the second track released by Converse as part of its year-long Connectivity campaign highlighting the incomparable British music scene by bringing together a diverse range of artists both established and up and coming, as the brand continues to celebrate the global music community.

The video can be viewed on the Converse Minisite.

What do you think of the video? Did the Facebook Connect integration add to the effect, or was it unnecessary? Did the cinematography convey the style and message behind the song? FB/T

About Felix Morgan

Between the hours of 9-6 I work as a Creative Technologist at Billington Cartmell, a creative ad agency. I’m obsessed with all things new, which led to me working in the innovation team at my company. I’m an absolute media junkie, and try and keep on top of all the latest music, films, TV shows and games, which prompted me to found Control The Riot.

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