A week ago I posted an article about Nike’s latest innovation. If you missed it don’t worry, but if you didn’t you may remember me writing about the Nike Flyknit trainers. Well recently Control the Riot has been asked to attend a promotional workshop based around the concept and design of these trainers and how
Just like every other sports brand, Nike and adidas have both invested an insane amount of money on activity around the Olympics. It’s really interesting to look at their varying approaches though and see what is actually connecting with consumers and who is making the best use of their budget. adidas Adidas have invested an
All eyes are on Britain at the moment, and whilst our athletes aren’t exactly storming to the top of the medal table, our beloved London is enjoying the spot light. This week we’ve plucked our favourites from British brands and traditional heritage, to bring you a gold-standard Most Wanted Weekly Team GB would be proud
One of my most anticipated films of this year (which considering the competition is saying something) has just released a full length trailer. Taking some time off from skydiving with the Queen, Daniel Craig plays the most recent bond in a plot that looks reminiscent of the You Only Live Twice storyline. This trailer shows much more than the
Last week Control the Riot visited the British Medical Ascociation in Euston to attend the opening of Nikes new media hospitality space. For the duration of the Olympics Nike have hired out this building for athletes and journalists to make use of and the new space comes with some exciting glimpses of the future. The
I’ve been waiting for this track ever since the teaser trailer started floating around the internet last week, and boy it hasn’t failed to impress. Hit-Boy has been around for what seems like forever, making the most incredible beats for all your favourite rappers. I’m elated that he’s taken the step into his own rap
The upcoming film from the Wachowskis, Cloud Atlas, has finally released it’s extended trailer. Based on the 2004 book of the same name, the plot has a somewhat abstract plot which seems to be hard to define. It has officially been stated as: An epic story of humankind in which the actions and consequences of
You can spend hours mooching round Bricklane on a Saturday. In and out of the vintage shops, only to find that there’s well… a lot of tat! So, take a step back. Imagine one place where all the hard work has been done so you can source a timeless vintage classic without the pain of
It’s finally here! In conjunction with the Olympic games, Adidas Originals have teamed up with New York based international fashion house Opening Ceremony, to create a catalogue of garments based around street style and sports fashion. Aiming to focus on two major sporting games within the Olympic games, the collaboration pieces focuses on swimwear and
Following our last post regarding the Peter Serafinowicz directed ‘Night & Day‘, infallable geeky electro wonders Hot Chip release another video from their newest album In Our Heads featuring bagpipes, square dancing and terribly used green screen. There’s a sense of wonder when I watch the videos for Hot Chip, they look like Britain’s answer to the Big Bang
