Obviously Nas is a fan of CTR, as he has just launched his own version of Most Wanted Weekly. Taking inspiration from Alex’s weekly column, Nas launched a new website yesterday called 12 Society which focuses on highlighting the best new gadgets, products and websites from a series of celebrities.

With Nas representing musicians, Nick Cannon representing acting, and a series of superstars including Blake Griffin and Kevin Love representing sports, 12 Society operates on a monthly subscription basis. Users will opt in for $39 a month and will receive between 4-6 hand picked products each month with a minimum value of $125.

“It comes from music, it comes from me talking about certain kicks and sneakers I might like. With 12 Society you don’t have to just listen to me talk about a certain shirt, you’ll get that. You’ll get that delivered to you.” - Nas

This is part of a growing trend in product curation which CTR has always placed a heavy focus on, highlighting the most essential products for you to live your life to it’s fullest. Whilst we have gone for a different approach to Nas, you can expect a lot more Most Wanted items coming soon!

What do you think of 12 Society? Do you have confidence in the celebrities’ selections? Let us know your thoughts in the comments.

About Felix Morgan

Between the hours of 9-6 I work as a Creative Technologist at Billington Cartmell, a creative ad agency. I’m obsessed with all things new, which led to me working in the innovation team at my company. I’m an absolute media junkie, and try and keep on top of all the latest music, films, TV shows and games, which prompted me to found Control The Riot.

FACEBOOK TWITTER PINTEREST