Obviously Nas is a fan of CTR, as he has just launched his own version of Most Wanted Weekly. Taking inspiration from Alex’s weekly column, Nas launched a new website yesterday called 12 Society which focuses on highlighting the best new gadgets, products and websites from a series of celebrities.
With Nas representing musicians, Nick Cannon representing acting, and a series of superstars including Blake Griffin and Kevin Love representing sports, 12 Society operates on a monthly subscription basis. Users will opt in for $39 a month and will receive between 4-6 hand picked products each month with a minimum value of $125.
“It comes from music, it comes from me talking about certain kicks and sneakers I might like. With 12 Society you don’t have to just listen to me talk about a certain shirt, you’ll get that. You’ll get that delivered to you.” - Nas
This is part of a growing trend in product curation which CTR has always placed a heavy focus on, highlighting the most essential products for you to live your life to it’s fullest. Whilst we have gone for a different approach to Nas, you can expect a lot more Most Wanted items coming soon!
What do you think of 12 Society? Do you have confidence in the celebrities’ selections? Let us know your thoughts in the comments.