Putting The Book In Facebook

Putting The Book In Facebook

Perfect Fools, an international digital creative agency, were approached by Bouygues Telecom to launch their new Facebook platform. In their research, they decided to go above and beyond, and realised that whilst people use the social networking site on a day to day basis, the key moments are often lost in the sea of information,
November 21, 2010

Perfect Fools, an international digital creative agency, were approached by Bouygues Telecom to launch their new Facebook platform. In their research, they decided to go above and beyond, and realised that whilst people use the social networking site on a day to day basis, the key moments are often lost in the sea of information, and it can be difficult to remember the most important memories.

Their solution was to create a physical book out of consumer’s Facebook history, allowing them to flick through and see their most significant moments.

Would you buy one? Do you think their insight is true, that key moments get lost in your Facebook history? Let us know what you think in the comments or on Facebook!

About Felix Morgan

Between the hours of 9-6 I work as a Creative Technologist at Billington Cartmell, a creative ad agency. I’m obsessed with all things new, which led to me working in the innovation team at my company. I’m an absolute media junkie, and try and keep on top of all the latest music, films, TV shows and games, which prompted me to found Control The Riot.

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